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Digital Marketing/ Advertisement

DIRECT CUSTOMER MESSAGING

Reach More People with Bulk SMS & Voice Messaging

Deliver promotions, alerts, reminders and important updates directly to your audience's mobile phones. Royawrites gives businesses and organisations a simple way to communicate with large contact lists quickly and efficiently.

01
Add Your Contacts

Upload and organise the audience you want to reach.

02
Create Your Message

Compose, personalise and prepare your campaign.

03
Send & Track

Send now or later and monitor campaign delivery.

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BUILT FOR SCALE

More Than Just Sending Messages

Branded Sender ID Send messages using a recognisable business or organisation name.
Bulk Campaigns Reach large contact groups without sending messages individually.
Personalised Messaging Tailor messages using customer-specific information where applicable.
Scheduled Sending Prepare campaigns in advance and send them at the appropriate time.
Delivery Reporting Monitor campaign delivery and review messaging performance.
Voice Messaging Extend important campaigns beyond text with direct voice messaging.
Useful for
Promotions Reminders Alerts Announcements Customer Updates
EMAIL MARKETING

Turn Your Contact List into an Active Marketing Channel

Royawrites helps organisations plan, create and manage email campaigns that keep customers engaged, promote offers, nurture leads and encourage meaningful action.

01

Strategy

Define the audience, campaign objective and the action you want recipients to take.

02

Create

Develop persuasive copy and branded email content designed around your campaign.

03

Segment

Organise contacts so relevant messages reach the right groups instead of everyone receiving the same campaign.

04

Send

Launch newsletters, promotions, reminders and customer communications at the right time.

05

Improve

Review campaign performance and use the results to improve future communication.

How We Support Your Email Marketing

Campaign strategy & planning Promotional email campaigns Newsletter copy & design Audience segmentation Automated email sequences Performance reporting
THE GOAL Stay visible long after the first interaction.

Good email marketing helps your organisation continue the conversation with prospects and existing customers, turning attention into engagement, and engagement into opportunities.

Discuss Email Marketing
PAID DIGITAL ADVERTISING

Put Your Business in Front of People Ready to Act

We plan and manage targeted advertising campaigns for individuals, organisations and businesses looking to generate awareness, website traffic, enquiries, leads and sales.

Reach Find the right audience
Engage Turn attention into interest
Convert Generate leads & sales
CAMPAIGN CHANNELS

Advertise Where Your Audience Is

SEARCH INTENT

Google Ads

Reach people actively searching for the products, services or solutions your business provides.

Strategy Creative Targeting Optimisation Reporting
PROMOTIONAL VIDEO CONTENT

Turn Attention into Action with Short Promotional Videos

We help brands turn ideas, products and services into concise promotional videos designed for today's fast-moving digital platforms.

YOUR VIDEO / IMAGE
SHORT-FORM CONTENT Built to stop the scroll.
01

Plan the Message

Define the audience, offer and core message the video needs to communicate.

02

Shape the Creative

Develop the concept, hook, copy and visual direction around your campaign.

03

Edit for the Platform

Prepare concise, platform-appropriate video content for digital audiences.

04

Publish or Advertise

Use the finished creative organically or as part of a targeted paid campaign.

CONTENT FOR
Reels Facebook YouTube LinkedIn Paid Ads
QUESTIONS & ANSWERS

Digital Marketing FAQs

A few things businesses commonly want to know before starting a digital marketing campaign with Royawrites.

Still have a question? Tell us what you're trying to achieve and we'll help you identify a suitable approach.

The right service depends on your audience, goals and current marketing activity. A business focused on immediate enquiries may benefit from paid advertising, while another may need email, SMS or promotional content to nurture an existing audience. We can review your objectives before recommending an approach.

Yes. Digital marketing support can be adapted for individual professionals, entrepreneurs, SMEs, established companies and organisations, depending on the campaign requirements.

Yes. The Royawrites messaging platform is available separately, allowing you to access the platform and manage applicable messaging activities directly.

Yes. Depending on the agreed service, support may cover campaign planning, copy, email structure, audience segmentation, campaign scheduling and performance review.

Campaigns may include Google, Facebook, Instagram, LinkedIn and YouTube advertising. The appropriate platform depends on your audience, campaign objective, creative requirements and available budget.

Not necessarily. The appropriate budget depends on your market, audience size, platform and objective. We prefer to define a realistic campaign scope before recommending how much should be allocated to advertising.

Creative support can form part of the agreed campaign. This may include advertising copy, graphics, campaign messaging and promotional video content depending on the selected service.

Paid campaigns can be structured around relevant audience signals and targeting options available on the selected advertising platform. The goal is to reduce wasted reach and focus campaign activity on audiences more relevant to your offer.

Where reporting is part of the service, campaign performance is reviewed using relevant metrics such as reach, engagement, clicks, enquiries, leads or other agreed conversion actions.

Paid campaigns can begin generating traffic and enquiries after launch, but meaningful results depend on factors such as the offer, audience, budget, competition, landing experience and campaign optimisation. No specific revenue or conversion outcome can be guaranteed.

Depending on the project, existing footage, images, product materials and brand assets can be used as the basis for promotional video content. The exact requirements should be reviewed before production begins.

Yes. A campaign can combine relevant channels such as paid advertising, email, SMS and promotional content where a multi-channel approach makes sense for your marketing objectives.

READY TO GROW?

Let's Build a Marketing Approach That Fits Your Business.

Tell us what you're promoting, who you want to reach and what you want the campaign to achieve. We'll help you identify the channels that make sense for your goals.

Discuss Your Campaign
Individuals & businesses Multi-channel campaigns Strategy built around your goals

Bulk SMS & Voice

How Much to Setup?

GHS 200 GHS 0.00
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